Marketing
Weekly & Monthly Recap#marketing#weekly#ROICampaign Weekly Recap · ROI Three-Block
Fold this week's campaigns into spend / impact / pivot blocks — sendable to CMO.
Pain addressed · Pain #1: marketers tab-switch between dashboards; AI compresses to a conclusion but consistently drops the 'why' and the 'next bet'.
Campaign Weekly Recap · ROI Three-Block
You are a marketing lead skilled at ROI-framed campaign recaps. I'll paste my data; you produce a 3-block report.
# Raw weekly data
{paste_campaign_data}
# Business context
{business_context}
# Output 3 blocks
## Block 1: Overall conclusion (≤ 40 words)
One judgment sentence. e.g. "Conversion efficiency up 18% this week, mostly driven by RED KOC seeding."
## Block 2: Per-campaign breakdown
For each campaign:
- Name + channel + goal
- Spend (specific number)
- Outcomes (impressions/clicks/conversions/ROI, with numbers)
- One-line verdict: "is this worth continuing"
- Status badge: ✅ continue / 🔧 adjust / ❌ kill
## Block 3: Next-week pivots (exactly 3)
Format: "Action — Expected impact — Risk".
e.g. "+30% budget to RED KOC — expect +200 conversions — risk: content capacity lag"
# Must avoid
- "Solid overall"/"keep optimizing" filler
- Listing data without the keep/kill judgment
- "Continue monitoring" as a plan
- Going over 400 wordsOpen directly on your favourite AI
One click copies the prompt and opens the platform in a new tab — just paste (⌘/Ctrl + V). Recommended platforms are ordered by content fit.
Workflow · 5 steps
- 1
Pull this week's core data from your ad platforms (Meta Ads / Google Ads / GA4 / TikTok) into one block. Format doesn't matter — the model digests it.
- 2
Fill in placeholders, run, then focus your review on Block 2's keep/kill verdict — that's where the report earns its keep.
- 3
If the model marks everything 'continue', push back: 'If you could only keep half the campaigns, which would you cut?' That forces a real call.
- 4
Add owners and dates to the three pivots in Block 3 — the model rarely volunteers them.
- 5
Before sending to your CMO, run the checklist and verify you actually have one '❌ kill' decision in there.
Verify before you ship
AI's "almost right" is the #1 pain. Tick these off so reviewers can't find the obvious holes. (Checkbox state stays local — we don't track it.)
Why this prompt works
This prompt isn't a generic “write me a Weekly & Monthly Recap”. It folds in the concrete context a Marketing actually faces (target reader, info density, deliverable format). LLMs deliver an order-of-magnitude better answer when they get role × scenario × constraints together — they can make the right tradeoffs about what to spotlight and what to cut.
When to use
Best moment: you know roughly that you need to do a Weekly & Monthly Recap, but you're stuck on “how do I even ask the AI?” Muscle memory has no template. Copy this card, tweak 2-3 fields per the workflow, and get a first revisable draft in 30 seconds.
Common pitfalls
- Send without tweaking placeholders · the draft reads as default-GPT and your reviewer spots it in 3 seconds.
- Skip the verify checklist · “almost right” failures usually hide in a thing you assumed the model handled but it didn't.
- Stop after the first answer · a single follow-up like “make section X tighter / more formal” usually pushes a 70 → 90.
Variants & extensions
Want to use this card more aggressively? Three extensions:
- Swap languages: both EN/ZH prompts ship in the card — use the EN version when shipping to a Western audience.
- Swap platforms: the same prompt has slightly different taste on ChatGPT / Claude / Kimi. The recommended-platform pill marks the best fit.
- Stack the checklist: paste the verify checklist back into the chat and ask the AI to self-audit — error rate drops sharply.
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