New Marketing Role · 90-Day Plan with One Ship

You're my new marketing lead 90-day plan partner. I just joined as a marketing lead (senior IC / manager level). Help me draft a 30/60/90 plan.

# Onboarding context
{paste_onboarding_info}
Includes company + product + current marketing team / channel state / CMO expectations / your hiring brief's 90-day goals / known trade-offs.

# Output 4 sections

## 1. My read on the role (60 words)
"Based on the JD and N days in, this role is really about [1-2 sentences]". Don't paraphrase the JD — show your judgment.

## 2. Days 0-30 · Listen (4-6 bullets, 30 words each)
**Listen / look / no hands on the levers.**
- 1:1s with N stakeholders (CMO / sales lead / product lead / current marketing team)
- N dashboards / reports (GA / CAC / channel performance)
- N historical briefs / campaign retros
- 30 minutes with 5 real customers (mandatory — otherwise your marketing is hypothetical)
- DO NOT: rewire channels / kill campaigns / rewrite the brand story in this window

## 3. Days 30-60 · Test (3-5 bullets, 30 words each)
**One small bet + one operations change.**
- One small-bet test (< 10% budget, validating a hypothesis from your first 30 days)
- One marketing-ops change (brief flow / channel reporting cadence / agency review)
- First formal collab with sales (deliver one useful marketing asset to them)
- 30-60 day check-in with CMO to align on the 90-day ship

## 4. Days 60-90 · Ship (2-3 bullets, 30 words each)
**One visible ship + one strategic input.**
- Ship one marketing artifact CMO / CEO can see (campaign launch / new channel / re-positioning narrative). MUST include a number prediction.
- Hand CMO a "next 90 days + annual marketing strategy" doc — this is the transition from onboarding to leadership.
- 360 reverse-feedback sessions with team / sales / cross-functional.

## 5. One-sentence commitment (≤ 20 words)
PM-style accountable promise. e.g. "By day 90 I deliver one campaign + a strategy doc you can sign off on".

# Boundaries
- No big moves in 0-30 days, even if you spot problems (premature moves = lost trust).
- 60-90 days MUST include one visible ship. Otherwise leadership thinks you're slow.
- Total 600-800 words.