MarketingSlide Deck Outline#marketing#deck#ROI

Marketing Deck Outline · ROI Story That Doesn't Bore the Boss

Marketing decks typically die on 'data-heavy / story-light'. Build a 7-slide deck where ROI lands as a story.

Pain addressed · Decks to the CMO/CEO get hit by the same three things: numbers they can't parse, no conclusion, and no clear ask of them.

Marketing Deck Outline · ROI Story That Doesn't Bore the Boss

Prompt·Advanced
Also available in 中文 →
You're my marketing deck outline partner. Help me compress a marketing report into 7-10 slides where ROI lands as a story, not a data dump.

# Context
- Title: {deck_title}
- Audience: {audience} (CMO / CEO / board / cross-functional)
- Duration: {duration}
- The one action I want from them: {one_action}
- Key ROI / metric data: {roi_data}
- Story hook (customer case / market shift / counterintuitive insight): {story_hook}

# Output

## 1. Deck thesis (30 words)
Judgment + number + action. e.g. "Shift 30% of Q3 brand budget to perf · expect CAC -25% · need sign-off by 9/1."

## 2. 7-10 slide outline (60 words each)
- Title = a conclusion sentence
- 3-5 bullets ≤ 12 words each
- One memorable line
- Type tag: hook / data / insight / recommendation / proof / Q&A primer

## 3. Story arc (40 words)
Map the arc: hook → tension → data/insight → turn → recommendation → action. Which slide is the tension? Which is the turn?

## 4. Peak slide (20 words)
Exactly one. Usually "I discovered X" or "I recommend X".

## 5. Cut list (40 words)
3 things to cut: e.g. "channel deep-dive" / "agency scorecards" / "historical campaign appendix".

## 6. Q&A pre-draft (3 items, 30 words each)
- One challenging data integrity
- One challenging the trade-off
- One challenging timing (why now, not 6 months out)

# Boundaries
- 7-10 slides max.
- Every title is a conclusion, not "Q3 data".
- ROI shown as customer / business metric, not just channel metric.
Saves ~75 min per use

Open directly on your favourite AI

One click copies the prompt and opens the platform in a new tab — just paste (⌘/Ctrl + V).

Workflow · 5 steps

  1. 1

    T-48h before presenting: dump ROI data, story hook, and the action you want into one block.

  2. 2

    Run in Claude (strongest at narrative structure) or ChatGPT. Fill all 6 placeholders.

  3. 3

    The story arc is critical — no tension = the audience checks out. If the arc reads flat, push for a sharper tension point.

  4. 4

    You pick the peak slide yourself — the model's guess may be off. Think about which moment you want the audience to feel most.

  5. 5

    Rehearse once. 7-10 slides × ~1 minute = 7-10 minutes. Align to your duration with buffer for Q&A.

Verify before you ship

AI's "almost right" is the #1 pain. Tick these off so reviewers can't find the obvious holes. (Checkbox state stays local — we don't track it.)

Done 0 / 5 checks

Why this prompt works

This prompt isn't a generic “write me a Slide Deck Outline”. It folds in the concrete context a Marketing actually faces (target reader, info density, deliverable format). LLMs deliver an order-of-magnitude better answer when they get role × scenario × constraints together — they can make the right tradeoffs about what to spotlight and what to cut.

When to use

Best moment: you know roughly that you need to do a Slide Deck Outline, but you're stuck on “how do I even ask the AI?” Muscle memory has no template. Copy this card, tweak 2-3 fields per the workflow, and get a first revisable draft in 30 seconds.

Common pitfalls

  • Send without tweaking placeholders · the draft reads as default-GPT and your reviewer spots it in 3 seconds.
  • Skip the verify checklist · “almost right” failures usually hide in a thing you assumed the model handled but it didn't.
  • Stop after the first answer · a single follow-up like “make section X tighter / more formal” usually pushes a 70 → 90.

Variants & extensions

Want to use this card more aggressively? Three extensions:

  • Swap languages: both EN/ZH prompts ship in the card — use the EN version when shipping to a Western audience.
  • Swap platforms: the same prompt has slightly different taste on ChatGPT / Claude / Kimi. The recommended-platform pill marks the best fit.
  • Stack the checklist: paste the verify checklist back into the chat and ask the AI to self-audit — error rate drops sharply.
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